Grant Cardone
Sales Expert, Real Estate Investor & Founder of Cardone Capital
Grant Cardone is one of the most recognized sales trainers and real estate investors in the world. He is the author of "The 10X Rule," the creator of Cardone University, and the founder of Cardone Capital — a real estate investment firm managing over $4 billion in assets. Grant has trained millions of salespeople and entrepreneurs to think bigger, sell more, and invest smarter.
Grant Cardone Is Best For
Free Training & Resources
Start learning from Grant Cardone at no cost through these publicly available resources.
10X Growth Conference Replays
Best for: Entrepreneurs, salespeople, business owners
Replays and clips from Grant's iconic 10X Growth Conference featuring some of the biggest names in business and sales. Available on YouTube and Cardone's social channels.
Access Free ResourceGrant Cardone YouTube Channel
Best for: Beginners learning sales, money mindset, and investing
Over 1,000 free videos on sales techniques, real estate investing, money mindset, business growth, and entrepreneurship. One of the most followed business channels on YouTube.
Access Free ResourceThe 10X Rule — Book Summary & Talks
Best for: Anyone wanting to build a bigger thinking mindset
Grant's flagship book principle — that success requires 10X the effort and 10X the thinking — is freely taught through interviews, podcast clips, and YouTube content.
Access Free ResourceCardone Zone Podcast
Best for: Sales professionals, entrepreneurs, investors
Grant's podcast covers sales, real estate, business mindset, investing, and entrepreneurship. Episodes are free and available on all major podcast platforms.
Access Free ResourceBe Obsessed or Be Average — Free Talks
Best for: Motivation, mindset, overcoming mediocrity
Free video talks based on Grant's book about obsession as a business advantage. Available on YouTube and social media.
Access Free ResourceSales Training Clips on Social Media
Best for: Sales beginners and professionals
Short, actionable sales training clips across Instagram, TikTok, and YouTube. Topics include cold calling, objection handling, closing techniques, and sales mindset.
Access Free ResourceRecommended Learning Paths
Follow these structured paths to get the most out of Grant's free content.
Sales Mastery Path
- 1Watch Grant's YouTube sales fundamentals
- 2Study objection handling clips
- 3Read or listen to 'Sell or Be Sold'
- 4Join Cardone University for structured training
Real Estate Investing Path
- 1Learn the 10X money principles on YouTube
- 2Study multi-family real estate concepts
- 3Follow Cardone Capital content
- 4Explore Grant's real estate programs
Business Growth Path
- 1Read 'The 10X Rule' (or summary content)
- 2Watch Cardone Zone Podcast episodes
- 3Apply the 10X thinking framework
- 4Attend a 10X Growth Conference
Paid Programs & Courses
For those ready to invest in professional-level training from Grant Cardone.
Cardone University
Subscription-basedGrant's flagship online sales training platform with over 1,500 video modules covering prospecting, objection handling, closing, follow-up, negotiation, and management.
Best for: Sales teams, business owners, entrepreneurs
Learn More10X Business Boot Camp
Premium EventIntensive multi-day training event where Grant teaches business growth, sales systems, real estate investing, and building a 10X business empire.
Best for: Business owners ready to scale fast
Learn MoreReal Estate Investing Programs
PremiumCourses and mentorship programs teaching Grant's multi-family real estate investment strategy — the model behind Cardone Capital's $4B+ portfolio.
Best for: Real estate investors, wealth builders
Learn More10X Marketing Program
PremiumAdvanced digital marketing training covering branding, social media, content creation, and building a media presence to dominate your industry.
Best for: Business owners, marketers, content creators
Learn MoreKOURSES.CA Verdict
Grant Cardone is one of the most polarizing but undeniably impactful business educators available today. His sales training through Cardone University is considered among the most comprehensive available anywhere, with over 1,500 modules covering every stage of the sales process.
His free content on YouTube provides genuine value for anyone looking to improve their sales mindset, cold calling skills, or understanding of real estate investing. The 10X philosophy — while bold in presentation — is a practical framework for setting bigger goals and taking more aggressive action.
For Canadians looking to build sales skills, invest in real estate, or scale a business, Grant Cardone's free resources are worth consuming before committing to any paid programs.
Pros
- Massive free content library
- Best-in-class sales training
- Real estate education is unique
- High-energy, motivational style
Cons
- ✗ High-pressure style is not for everyone
- ✗ Paid programs are expensive
- ✗ Real estate advice is US-focused
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